Juxtaposed above are a tweet from JetBlue marketing VP, Marty St. George, and the introduction to an agency pitch-strike in Belgium.
AdAdge reported that St. George employed some #sneaky tactics to test agency awareness and publicize JetBlue's search for a new Agency of Record. Hey Twitter-haters, bet you're bashful now! Bite your tongue the next time you doubt the impact of social media on business. Agencies smart enough to include company execs among their tweet-roll, as opposed to solely corporate Twitter identities, got the inside scoop on the new opportunity to creatively dazzle JetBlue. The whole digitally covert ordeal just goes to show the lengths to which agencies have to stretch their innovations in pitching for new business.
Meanwhile, Belgian ad agencies simultaneously flicked twenty metaphoric middle fingers at the not-so-innovative pitching process in the land of advertising and waffles. Last week I learned from PSFK that a group of ad agencies went on a digital strike to change the pitching process in Belgium. They stretched a letter across the twenty agency websites explaining their disgust for the disregard of new business competition rules.
Apparently US advertising is exploding with innovation while Belgium wants... more rules?? Too much syrup on those waffles.
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