PSFK explored an Australian-based strategy agency's analysis of brand perception used to gain consumer insights. Storm Brand DNA's Brand Mapping is an alarming reality check about the diverse products and services individuals use on a daily basis just to get through the day.
Backtracking into the actionable past, the copious amount of brands makes you wonder how far a marketing or advertising scheme went to infiltrate your everyday routine without your conscious awareness. Even the most rudimentary functions, like splashing water on your face, put you in contact with a brand. What kind of faucet and countertop hardware are your bathroom sink made of? Where did you buy the bath mat you're standing on? Who are you paying for the water that's refreshing your face?
Yes, an hourly brand map is immensely interesting to dissect a person's identity. What would be even more intriguing is a strategy map behind all the brands that slipped into your routine without you even realizing it.
Take a look at that brand map to the left, again. I would venture to say at least three brands are missing from each hour. What say you?
No comments:
Post a Comment