As a person constantly comparing media entities as brands and content aggregators, this comment on Forbes was surprisingly compelling to me.
Metaphor conversion: McDonald's are broadly-focused media outlets and cheeseburgers are their stories.
Plenty of online publishers function as powerhouses to pump out news stories in an almost mechanic way, but a plethora of headlines doesn't necessarily correlate to quality coverage. I've learned to appreciate niche blogs and media outlets for serving up a certain degree of expertise and savvy for specific subjects, resulting in more unique perspectives.
Bottom line: I don't want flimsy cheeseburgers from mechanic media when I can get a Kobe beef burger with the works from a niche news publisher.
Make sense? It does in my head.
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