no time for tick tock.

"2010 will be the year that social media-fueled technology and behavior is responsible for more content consumption choices than ever before. As the media landscape becomes increasingly fragmented, marketers will need to become more nimble than ever, and start getting on the leading edge of trends, as opposed to waiting for them to emerge."

• Ian Schafer of Deep Focus speaking at the SoDA 2010 Digital Marketing Outlook

There should be a designated 'social media hour' everyday where the world becomes a library-esque arena for uninterrupted concentration on the never ending stream of tweets, diggs, Facebook alerts, etc. How will we all keep up? Although I'm new to the game, I would say that now, more than ever, the lines between work and play are blurred. Social media has to be a life passion – not just a function of your job.